How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want. In this article, I’m breaking down the best ways to use this powerful feature to your adv
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