• ZoomInfo
• 15 Mar, 2017

What exactly is the role of storytelling in account-based marketing and efforts? We'll dive into how story represents one of the most critical elements of your ABE efforts. You will learn: * How the "float" and "anecdote" are related to ABM * Why story is so effective * How to get your story retold * Tailoring the story for different roles * 2 Key takeaways
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