• Caitlin Seele
• 02 Apr, 2021

Personalized advertising can make it easier for prospective customers to progress further down your sales funnel. When ads are specific to the target audience and their unique journey, people are more likely to take action. Most B2B buyers are already halfway through the buying process before they meet with a sales representative. This means that your ads and your content do a lot of heavy lifting to get leads to book a call. But B2B digital advertising is complex. It’s not as easy to measure
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