• Meghan Flannery
• 27 Apr, 2020

Instead of ending with a target company that’s a good fit for you to sell to (after you’ve filtered out all the bad leads), with ABM, you start with target companies. You identify the biggest opportunities at the beginning and then proactively go after them. Translation: Instead of waiting for a hundred fish to swim into your net, hoping you’ll catch the one fish you actually want, with ABM you’re laser-focused on that one fish from the start, and you’re devoting all of your energy to hauling t
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