10 ways to tailor your ABM strategy for the c-suite

To engage the c-suite in a meaningful way, you need to have a strategy that sets you apart from the average marketer. James Harris explains why ABM is the answer The ROI of a well-executed ABM (account-based marketing) strategy is nearly impossible to dispute. Indeed, a recent survey by ITSMA revealed 84% of businesses say ABM delivers higher ROI than any other type of marketing. Furthermore, when an ABM strategy employs a successful c-suite engagement programme, the impact on deal size and cl
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