How to nail your B2B go-to-market strategy with account based marketing

Now you know your targeted accounts, but who you should be talking to from the inside? The last thing you want to do is waste your money and time engaging and qualifying the wrong person. If you are promoting an HRMS for example you probably want to engage with the head of HR and the IT department. In construction material business you need engage with consultants, contractors, and maybe the client too, find the right people to engage with.
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