• Percolate
• 16 Nov, 2016

Hear from Keith Weed, CMO of Unilever, as he discusses the challenge for marketers today: creating impact at scale. He says, “marketers need to stop selling products and start providing services to people.” To this end, he encourages brands to find ways to interact with people and meet them where they are. He discusses Dove's Curly Hair Emoji Project and how they attained over one billion impressions.
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