Russ Outdoor has implemented an advertising campaign for TOUS.

The case is implemented on a high-tech HD screen of the Russ Outdoor stopping pavilion in Moscow. The launch of the video occurs on a signal from the infrared motion sensor, which is triggered when a pedestrian appears. Suddenly, gift bags appear on the background of the Moscow landscape, TOUS branded bears begin to descend smoothly from above, and then a whirlwind of confetti begins. After the broadcast of the video, an interactive map appears on which the brand's shops are located. By clicking
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