Tips for keeping your email marketing campaigns simple

You're building an email list via an irresistible free offer aka freebie or discount so what do you need to do next? What should you include in your email campaign? Should you concentrate on design? What should you write? Tell me, of the emails that come into your inbox, what ones pulled you in or did you read? I woke up to 22 emails in my inbox. Most of them were discounts on products or services from companies I've bought items for in the past. I read two of them and deleted the rest. One was
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