Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities that Demonstrate Pipeline Impact and Marketing ROI

the leading global digital Account Based Marketing (ABM) platform – announces the launch of ML Platform v3 with new Journey Acceleration Measurement capabilities, offering full-funnel performance visibility and pipeline impact reporting. Journey Acceleration® Measurement lives within ML Platform and utilizes a simple integration with Salesforce to give customers access to advanced measurement across multiple ABM channels and accelerated stages of the buyer’s journey within their targeted accoun
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