• Madison Logic Team

Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized letters and collateral pieces to send to those targets as “door openers.” A few decades on, the tables have turned, and the industry is now obsessed with account-based marketing. This is vastly different from the ABM (or ABS) of the past, in many ways — not the least of which is that marketing now spe
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