Why You Don’t Need More Brand Awareness

I recently talked to the owner of an organization that believed if a certain celebrity knew about her foundation, she would be set. She believed that the answer to all of her problems would be solved if she had mass awareness and she viewed a celebrity endorsement as being the key to that happening. It’s not the first time I’ve heard something like this. When I worked for a nonprofit in Chicago, many in the organization believed that if we could just get on the Oprah show it would solve our f
Read more...

;