• LAURA CLICK

If you’re a business owner, you’ve undoubtedly heard the statistics around business failure rates. Only 50 percent of businesses make it past the first five years and one-third make it past the 10-year mark. Although there are plenty of reasons why businesses fail, lack of differentiation is one that often tops the list. Standing out from your competition is critical to your company’s success. While most people understand that concept, far too many businesses fail to put it into practice.
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