Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work? Think Again! – This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes
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