Are your video promotion efforts boosting your brand? Find out with Google Analytics and Google Trends

Getting your first YouTube video ad up and running is exciting–especially when you can measure the impact your video views are having. While your Google Ads account will give you key metrics like view rates, cost-per-view, and the number of video views you’re getting, be sure to use Google Trends and Google Analytics, too. These free tools reveal valuable insights into the way people search for your business and visit your site. This article gives you a quick intro to both tools, and the type o
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