• on24

Steve Jobs famously said: “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” So how do you know what your customer needs? This is where product marketing comes in. That’s because, at its core, product marketing is all about getting to know your customer. Product marketing is the process of bringing a product to market and driving its distribution effectively. And there is no better way of ensuring the success of this p
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