• Lizzie Davey

Driving traffic to content is the number one goal for brands. However, many simply go for the scattergun approach where quantity rules the day. While it can give you the warm fuzzies seeing the numbers shoot up, a high traffic count doesn’t always equate to high conversions. If your goal is to get more people to buy your products or you want to build a loyal audience who might buy from you later down the line, shooting for big, generic numbers isn’t always the best way to go
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