• Cathy Li,
• 08 Jun, 2020

The coronavirus pandemic has caused a considerable drop in advertising spending. Ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively. Three of this years quarters are expected to have a greater impact that the financial crisis in 2008. There’s a rule of thumb in the advertising industry that ad spend follows any rise or fall in GDP. Over the last decade, as global
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