• Nathan Whitehouse
• 17 Mar, 2021

Running a successful business takes much more than just a repeat of one-time purchases. If you work hard to make a transaction from a new customer, why wouldn’t you work just as hard to keep them around? I’ll bet you didn’t know that, according to data from Gartner, nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. Customer retention is crucial for success. Are you listening now? In order to keep customers happy, it’s important to tailor your mess
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