Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives. There are endless conversations about how authenticity is the key to reaching younger generations, but less att
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