• bluefountainmedia

The revenue associated with digital video advertising is continuing to grow, with mobile video leading charge. According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report (which was produced by PwC and released by the IAB this week), video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. “This is nearly double what it was just two years ago,” IAB research director Kristina Sruoginis said during a presentation outlining t
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