Podcasting as a channel: A growing opportunity for brand marketers
2018 was a huge year for podcasting. According to Edison Research, 37% of podcast consumers listened to their first podcast in the previous year. Today, 26% of consumers listen to podcasts monthly.
Given their flexibility to produce mobile-centric content on a diverse range of topics, podcasts are able to serve the interests of virtually every audience segment. Over 600,000 programs are listed on the Apple Podcast Store alone. (While this number sounds high, by comparison, there are over 600 mi
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