• Justin Miller
• 10 Mar, 2021

Digital marketing makes testing almost too easy, but too much testing can be worse than not testing at all. By not testing, you will discover that what you are doing will either work or not work. By over testing, on the other hand, you might never collect enough data to truly know what, if any, of what you are testing is working. But before we dive too deep into things, what does “working” mean in the sense of testing?
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