How Ipsos MMA found refreshing digital insights by putting better data in econometrics for Volvic

Danone Waters owns Volvic, the UK’s number one bottled water brand. Working with Ipsos MMA, they turned conventional measurement wisdom on its head by getting granular digital ROI from econometrics (marketing mix modelling or MMM). This leaves them well placed to know where to invest to grow in 2019, as they continue their mission of driving healthier hydration with consumers in the UK.
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