Top B2B Website Metrics to Monitor Using Google Analytics

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. But when you only focus on the number of visits you don’t learn how someone finds your site. More importantly, you don’t learn what they are doing once they get there. I recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating t
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