Advertising Ethics and Social Issues: Gillette’s Close Shave with Toxic Masculinity

Gillette took to social media to air their new “We Believe” advertisement in early January of 2019. The ad depicts what some would consider the issues related to the common “boys will be boys” mind set and the issues related to current social movements. The ad depicts men of all ages partaking in behavior that many found very controversial to begin with. The ad begins with audio from various newscasts that reported on several controversial
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