How the Ugly Drinks brand got a taste of stateside success
Ugly Drinks has enjoyed the kind of growth all start-ups dream about; from humble beginnings in a London shipping container, to breaking the United States in just a few years.It’s been a crazy journey for founders Hugh Thomas and Joe Benn, and for Global Head of DTC & Brand Orla Weir, who started with the company as an intern straight out of Manchester University. Back then, Weir was selling Ugly out of her backpack. Today, she oversees the Ugly brand in multiple markets.
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