The Drum Show: a CMO and agency boss on marketing in the time of coronavirus

In a special edition of The Drum Show during the Digital Transformation Festival, the head of marketing at Hertz and founder of creative agency Mr President shared how their respective businesses are coping during the current coronavirus crisis. Joining The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president international marketing at Hertz, and Mr President co-founder and chief creative officer Laura Jordan Bambach discussed the only topic on any business owners agenda – how to
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