DTC brands are tightening up how much they spend on digital advertising

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. First: some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder an
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