Google Analytics Basics

Google Analytics (GA) was launched in 2005 and is a free web analytics tool that helps you analyze your web traffic. Although the idea of web traffic can seem like a small part of your business, it actually plays a significant role in your marketing strategy’s success. Basically, Google Analytics tracks and reports your website’s performance using the GA tracking code. The program is also integrated with other Google products such as AdWords, Search Console, and Data Studio.
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