How to Tier Your Target Account List to Prioritize Your Marketing | Bonfire Marketing
To spend your marketing and sales dollars wisely, you need to prioritize your target account list (TAL). By dividing your list into three categories—A, B, and C—you can decide which accounts are worth the most attention. Then you can create content and use tactics to reach these accounts with the right level of personalization. Get started with account-based marketing in our e-book: https://thinkbonfire.com/tools/abm-eb...
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