• Swetha Amaresan

The customer journey is just that — a journey. And it's not a short one, either. It's a cross-country road trip, full of traffic and delays, wrong turns, surprises, and sometimes even accidents. That's because it's not quite set in stone and each process must be tailored to every customer. In the inbound marketing methodology, the typical customer journey includes three phases that engage the main departments of your business: marketing, sales, and customer service.
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