• Jennifer Hubauer
• 19 Mar, 2019

Customer advocacy, customer experience, voice of customer, customer success. It’s hard to have a conversation about one of these topics without another one being brought up. These specific terms are the driving factors of what customer-centric businesses claim is behind their go-to-market strategy. But what makes a customer go from being a regular customer to a customer advocate? What must happen in between the handoff and the renewal date in order to not only retain that customer but to have t
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