The Role of Technology in Amplifying Customer Service
Technology has always been the impetus for progress in human civilizations. Now, customer service is being taken to new heights by this same powerful force. More about that later, but first, a simple question. In this digitally-savvy age, how do we go about defining customers? Are they all simply generic consumers? Not at all. Today's intelligent analytics systems define a customer through an interconnected web formed of their buying patterns, social media activities, interests, online searc
Read more...