Control Your Bids with Google Ads Data Exclusions and Seasonality Adjustments

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced bid control mechanisms — data exclusions and seasonality adjustments. You can find these in the Google Ads user interface (UI) under Tools & Settings 🡪 Shared library 🡪 Bid strategies 🡪 Advanced controls.
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