“Know Your Audience” is a Lie, But it Still Matters

Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world-universe has “know your audience” in it somewhere. But…it’s kind of a lie. Don’t get me wrong—understanding your audience is crucial. If you do it well. The problem is that the term “know your audience” has been thrown around so much that it’s essentially meaningless. What does it mean to know your audience? How do you do audience research? Who is your audience? When you really know your audience,
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