• websolutions
• 15 Jun, 2016

Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important. According to a study by U.K. public relations firm Good Relations, brand has more influence on B2B purchasing decisions than any other factor. Of 175 C-suite executives surveyed, 73% said they were more likely to purchase a product based on the perception of a strong brand.
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