DYNAMIC AD INSERTION Server- and client-side ad insertion for DASH & HLS in OTT and HbbTV
Server-Side Ad-Insertion is a technology to insert ads dynamically into video content. It allows a seamless transition between content and ads in a streaming environment delivering a personalized broadcast TV experience across devices. This provides media owners and video publishers more usage with better ad-viewing completion and higher return on ad-revenues due to precise targeting
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