Best Practices for OTT Dynamic Ad Insertion
HTTP adaptive streaming (HAS) has become the de facto mode of delivering content for over-the-top (OTT) video services , both live and on-demand. As these services grow and mature, so does the need for viable, robust capabilities for monetization and personalization. These capabilities (and more) are driving many programmers and broadcasters to look to DAI to help drive additional revenue streams on the plethora of devices now capable of streaming. This paper and presentation will explore some
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