• . Global Web Index
• 30 Jan, 2019

In a world of rising digital content consumption where traditional media resources are losing their audience daily, brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. Recent research shows that 47% of overall mobile and desktop internet users are now using ad-blocking software.1 This number has almost doubled in comparison to the previous year. Furthermore, 36% of traffic2 generated by Pay-perclick (PPC) campaigns
Read more...