Five Ways to Improve Your Digital Media Effectiveness

The world is awash in advertising, and the Internet is drowning in it. According to a recent ComScore reporti ,advertisers served more than 5.3 trillion display ads to U.S. users last year, representing a whopping 1 trillion more than last year. In just a month, the average Internet user sees 1,707 of them. It’s enough to make anyone tune out. So how, exactly, can advertisers beat banner blindness and drive direct engagement with consumers online?
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