• denave
• 09 Mar, 2021

While efficacious B2B marketing is necessary to stay ahead of the competition, sometimes it backfires. In many cases, the strategy is too heavy to lift, too slow to reinstate, too inefficient to be deployed. Sometimes lead goals or traffic fell short, teams get stressed, or sometimes companies don’t complete the pieces on time. Several factors can affect a B2B marketing campaign during execution. As per some recent surveys, only 61% of marketers believe their marketing strategy to be effective.
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