Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent

For the vast majority of B2B companies today, telephone-based resources provide a critical linkage between marketing efforts and sales account coverage. Although in classic demand gen it may be effective for marketing to maintain distance with the tele groups, in ABM—given the smaller number of accounts—the two must come together early and often. If they
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