• Rochelle Bailis
• 27 Mar, 2019

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. As more users joined social media platforms like Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them became content creators themselves, curating and crafting their own stories, photos, and videos for others to see. This is how social media influencers were born, and quickly attracted the attention of marketers.
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