• demandbase

Account-based Marketing (ABM) is the hottest trend in B2B, but rest assured, this isn’t just another over-hyped acronym. According to SiriusDecisions, more than 70% of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs. Why? ABM tackles today’s top B2B marketing challenge: Delivering quality leads. In our 2017 State of B2B Digital Marketing Report, marketers named lead-quality as both the top goal and challenge of their digital marketing efforts.
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