IKEA Marketing Strategy: 7 Tactics and Takeaways

Over the years, IKEA has become a favored furniture brand for an impressively wide customer base, from college students acquiring their requisite first futon to long-time homeowners who need a new bookcase or crib. Quality products, affordable prices and a do-it-yourself assembly attitude are big reasons for IKEA’s success. Plus, it doesn’t hurt that the company’s marketing strategy is second to none
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