ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY

One of the most rapid shifts in the digital economy has been a shift in the regulatory approach of many governments, from a focus on protecting consumers from false claims in advertising to considering digital advertising in the context of antitrust discussions and policy.2 Given the fact that online advertising companies are in the “crosshairs” of antitrust authorities, it is important to examine where
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