• Seller Lab
• 30 Apr, 2019

Needless to say, if you’re an Amazon shopper—and you probably are given that more than 50% of U.S. households have Amazon Prime—you’ve likely bought a promoted product . . . and it’s possible you didn’t even realize it. Amazon does an excellent job integrating advertised products into organic search results while also giving them a little extra attention and denoting them as Amazon “Sponsored Ads.” As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amaz
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