Linking analytics and ads
Gone are the days of the traditional marketing funnel. While the funnel once
showed us how a customer would gradually narrow down their product
search along the path to purchase, this standard has changed. Or more
accurately, there is no standard path. Today’s customer journeys might
resemble anything from a pyramid to an hourglass — and according
to a study conducted by Google and Verto Analytics, no two journeys look
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