2021 Sales & Marketing Unification: Dreamed, Defined, Delivered (Q&A)

For this installment of our blog series ABM Behind the Scenes, Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing unification and its trajectory in 2021. While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Why? Because w
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